Advisor Information
Lars Larsen
ChFC - Financial Planner
Firm
Heritage Financial North
Based In:
California
Serving Clients in these States

Since 2003, Lars has been committed to providing a personalized, caring approach with his clients,  providing stability, promoting financial well-being and protecting their legacies.As a Financial Planner and Investment Advisor, Lars is a fiduciary providing objective advice, working solely for his clients.Born in Denmark, Lars applies a blend of the best of Scandinavian and American values when it comes to his marriage to Jamie, raising his son Daniel and daughter Bella, as well as managing his business.Being raised in a highly taxed country with a social safety net, he realized early on the concerns of so many Americans regarding their retirement income. This helped shape the focus and philosophy of Heritage Financial North.His approach to planning is from a holistic perspective, which includes wealth management, retirement & tax planning, portfolio management, legacy & long-term care planning.